#1 New client generator

Grow Your Practice Using H.E.A.P.™ —

The Best Door Opening Tool in the Marketplace!

Click here to sign up for more info (including how to get access to HEAP for free)

            Look at the above picture. You know what they say - a picture is worth a thousand words.  This picture shows a client who uses H.E.A.P. and as budgeted, the mortgage can be paid off in 8.58 years instead of 30 (which will save $185,598 in mortgage interest over the life of the plan). Click here or on the above chart to download the entire 3-page sales presentation you can use to motivate clients to work with you.  It's extremely powerful.

            This is a topic where you can say the following to the client: “How would you like me to show you a simple plan you can use to pay off your home mortgage 5-10-15 years quicker without changing your lifestyle?” 

            Which would be followed up with: “Would it help if I told you there was NO risk to the plan, and it is a plan where you (the consumer) remain in complete control at all times?”

            Which would be followed up with: “The average client who uses the plan as budgeted will save in excess of $100,000 in mortgage interest over the life of the plan.”

            What’s a potential client going to say?  No, I’d rather just pay my mortgage off in 30 years and give the bank that extra $100,000+ by not taking advantage of the plan. Instead, they will ask you for more information and will gladly give you whatever financial data you need to run an illustration for them. 

            Selling CASH VALUE LIFE INSURANCE wiht H.E.A.P.

            To learn how to sell a significant amount of cash value life insurance using H.E.A.P. , please click here. 

            Why is H.E.A.P.™ the “best” door opening tool to grow your business?

            1) 90% of your potential clients will have a mortgage.

            2) 95% of those people who have mortgages do not like paying their mortgage and have as one of their dreams and goals the day they pay off their mortgage.

            Illustration System

            H.E.A.P.™ is a software program that allows advisors to illustrate the thousands of dollars that clients can save by implementing the program.  This system is extremely easy to use and is very powerful as the 3-page sales presentation as the above picture indicates.  

            H.E.A.P.™  Turnkey Web-Site

            Advisors who want to be proactive with their marketing of H.E.A.P.™ will want their own website.  To view what a typical web-site would look like and how it would function, click here or on the following picture. 

            How can you get started using H.E.A.P.™ to grow your business?

            The software normally costs $500. However, if you place only a small amount of business with ECA Marketing you can have annual access to this marketing tool for FREE.  To learn more, contact info@ecalife.com.

H.E.A.P.™ Software Training Video

            The following is a training video for how to run a basic HEAP illustration for a client.

http://www.thewpi.org/camtasia/heap.new.software.basic/

H.E.A.P.™ Voiced Over PowerPoint

            The following is a voiced-over presentation you can e-mail to clients or post on your web-site for clients to learn the power of HEAP and to motivate them to contact you.

http://www.thewpi.org/Flash.presentations/HEAP.Client/Presentation_Files/ 

Testimonial

            While using the HEAP software for my existing clients and new prospects I have found that it has done a couple things for my clients that I was not expecting.  First of all, through the process of educating them on what the HEAP program would do in their specific situation I noticed a change in the thought process of my clients from looking at individual products in the here and now, to understanding the importance of proper planning and the impact it will have on their lives as they are now planning for the future. The second thing I noticed is how many people were amazed at what they could accomplish and the amount of money they could save in a relatively short amount of time.  That being said, it has been really fun hearing questions from clients and prospects like: Well that illustration looks great, but why wouldn’t I use that money to invest for my future instead of paying off my mortgage? At the end of the day the HEAP program has not only made it easier to get in front of more people, it has given me the opportunity to add a tremendous amount of value to my existing clients helping me solidify those relationships even further.

Dave Olander